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Signed Trading Cards
Upper Deck Company, LLC (colloquially as \"Upper Deck,\" Upper Deck Authenticated, Ltd. in the UK), founded in 1988, is a company primarily known for producing trading cards. It is a private company. more...
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The company has exclusive agreements to produce memorabilia with such sports superstars as Michael Jordan (who is also on the board of directors), Kobe Bryant, Tiger Woods, and Ken Griffey Jr. Former Major League relief pitcher De Wayne Buice is a former managing partner, and was instrumental in negotiating Upper Deck's first license with Major League Baseball and the MLBPA.The man who came up with the idea for a premium card was Paul Sumner, a former printing sales person who hired Robert Young Pelton to design and produce a prototype. Although the company did not have both licenses, Pelton convinced Sumner that they could create presold cards and take those orders to the MLB and Players Association to get a license. They did. Pelton did all of Upper Deck's Marketing and product for three years until Richard McWilliam forced Paul Sumner out. Pelton's agency Pelton & Associates and Digital Artists was replaced by Chiat Day. Upper Deck's sales plummeted from $250 million to less than $95 million after the departure of Pelton. Pelton went on to buy Fielding's Travel Guides and create The World's Most Dangerous Places. Paul Sumner resigned with the understanding that he would be known as the \"Co-Founder of Upper Deck\" Something that the company's former accountant, now owner and CEO, Richard McWilliam ignores to this day. The book \"Card Sharks\" by Pete Williams covers Pelton's and Sumners early ideas and explosive growth.
Company history
On December 23, 1988, Upper Deck was granted a license by Major League Baseball to produce baseball cards. The first case of Upper Deck Baseball Cards was delivered February 28, 1989, to George Moore of Tulsa's Baseball Card Store in Tulsa, OK. The Upper Deck Company sold out its baseball cards midway through this inaugural year, then pre-sold its entire 1990 baseball stock before the year began. The 1990 set included the industry's first randomly inserted personally autographed and numbered cards of sports superstars.
On March 20, 1990, The Upper Deck Company was granted licenses by the National Hockey League and National Hockey League Players Association to produce hockey cards. The company also obtained licenses from the National Football League and the National Basketball Association in 1990, making the Upper Deck Company the first trading card company in 10 years to be licensed by all four leagues. In 1995, the company produced its first racing product. In 1996, it expanded its racing line when it absorbed Maxx. Upper Deck was also the first to insert swatches of Game-Used material into cards when it made jersey cards in 1996 UD Football. The insert set was called Game Jersey and a similar set followed in baseball the next year, where UD cut up Game Used Jerseys of Ken Griffey Jr., Tony Gwynn and Rey Ordonez.
Read more at Wikipedia.org
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